The PPPA™ (Pay-Per-Performance Advertising) service model is designed for medium-sized online merchants who currently realize over 500,000 monthly page-views, have online ad budgets in excess of $20,000/m and are seeking to increase keyword targeted traffic to grow top line revenues.
PPPA™ is a comprehensive SEM solution that includes all the individual service modules that SpiderSplat offers. SpiderSplat's strategy is to build an all encompassing search solution for your web properties. We focus on Search Engine Marketing as a means to this end. SEM consists of several key components that drive its success. These components are interconnected and changes to one have a direct impact on the other. Over time we will address three of these major components; pay per click (PPC) search, search engine optimization (SEO) and micro-site development to enhance searchability and provide breadth to the various campaigns. Initially our work will focus on the PPC component and then in ~6 months we will focus on the remaining two pieces for a successful SEM program.
As a PPPA™ client, the online merchant can expect:
SEO
PPC
APM
KeywordROI™
SpiderSplat's Comprehensive Search Engine Marketing solution is a combination of technology, creatives, paid placement, labor-based professional services, ad management, paid inclusion, comparison shopping engines, copy-writing, link building, and natural search engine optimization across multiple search engine properties including Google, Yahoo, and MSN.
Comprehensive SEM includes:
Reporting:
Labor Reporting
Keyword Rankings Reporting
Keyword ROI Reporting
In an age of CPC (Cost-Per-Click), PPC (Pay-Per-Click), CPA (Cost-Per-Action), and CPM (Cost-Per-Thousand) based online advertising, SpiderSplat understands advertisers now have the ability to accurately predict the success of ad campaigns and invest accordingly. SpiderSplat advertising executives are experienced online advertising professionals and webmasters with the technical ability to manage all facets of a web-centric company.
Backed by our proprietary SQL-database driven software applications KeywordROI™ and TheSpiderTrap™ professional service model, we offer a full-service consulting relationship, offsite & onsite when necessary. KeywordROI™ allows the PPPA™ service to provide a precise & predictable return-on-advertising-dollar.
