Importance of Directory Link Building
One of the most important tools for internet marketing are Directories. They provide two major benefits to a business: first, they improve the website’s position on search engines, second, they drive click through traffic to the website.
Search Engines consider websites listed on good directories as higher value links. Directories have human editors who go through the submitted links with a strict set of criteria before accepting it to their directory. The links are also reviewed to see if they are appropriate for the category they are submitted for to assure that directory visitors find what they find exactly what they are looking for. There is no human review process for Search Engine indexing of web pages, instead they use what are known as ‘Spiders’, automated ‘robot’ programs that ‘crawl’ through the internet from one link to another, indexing each pages content. In contrast, directories have highly organized and critical review processes, sites listed on them are more legitimate and credible to search engines than unlisted web pages. Thus, websites listed in quality directories will find their page rank improve substantially.
Directories existed in the early days of the Internet as the main resource for finding websites before the advent of Search Engines. They are still relevant today, for search engines and web surfers seeking quality websites relevant to the topic of their search. There are many different types of directories on the internet. They range from general directories to specific interests such as business directories and art directories. A business listing themselves to a number of these directories will find an increase in visitors to their website who sought out their product or services.
Links from a large number of good directories is just one immensely influentially part of improving the position of your site on a search result page of google.com and other search engines. Building links from directories will yield better results than links from unknown personal web pages, or worse, link farms. Directories also provide a solution for web pages low on search engine friendly content, such as flash sites, in that by being listed on a directory search engines will automatically index your site.